But with so many messages online during Ramadan, how do you stand out?
That’s where eMarketSelect came in.
With a deeply mission-aligned creative strategy and smarter audience targeting, ISNA’s Meta campaign, powered by eMarketSelect, reached over 470,000 people and cut conversion costs by 42% as compared to 2024.
ISNA didn’t want to just raise money. They wanted to:
· Educate people about the importance of giving in Islam (Zakat, Sadaqah, and more)
· Inspire action through real stories that emotionally resonate
· Spend smarter and still grow results
We built a campaign around causes that deeply connect with the community:
· The Yellowknife Mosque – a newbuild for a growing Muslim community
· Zakat & Sadaqah – giving with purpose and reward
· Food Banks & Education – helping families in need and the next generation
With a mix of powerful videos and images featuring real people and clear donation messages, the ads became reminders of hope, faith, and the spiritual duty of giving in Islam.
We used Meta Ads(Facebook + Instagram) , Google Ads & YouTube Ads. And this is the impact we made:
The numbers tell the story:
· Cost to get a donor dropped 42% from2024
· Reached nearly 500,000 people
· Over 1.3 million ad views
· More than 100,000 people engaged with the posts
That means
· More donations
· Less cost
· Deeper engagement
The campaign not only hit targets but also built a stronger connection with the community and laid the foundation for future giving based on trust.
eMarketSelect’s work in ISNA’s 2025 Ramadan campaign shows what’s possible when the right strategy is used.