August 13, 2025
Struggling to make your Google Search ads stand out in a crowded space?
The challenge with Search Ads is not just about being seen — it’s about being noticed by users who are actively searching for a solution.
With so many ads competing for attention, creating ads that convert can feel like a guessing game. But when done right, Search Ads can be your most powerful tool, driving high-intent traffic, delivering real results, and prompting action with strong CTAs.
The best thing about Search Ads is their intent-driven nature. Users who click on these ads are already looking for a solution to their problem, which makes them highly likely to convert.
In this section, we'll dive into the key creative assets you need to craft successful Search Ads, from headlines and descriptions to compelling CTAs. Let’s make sure your ads stand out and reach the right people at the right time!
Your main copy is the heart of your Search Ad. It’s what users read first and what drives them to take action. This includes two key elements: headlines and descriptions.
You need 15 short headlines, each one catchy and direct. Headlines should be short, attention-grabbing, and clearly communicate your value in 30 characters or less.
Here are some examples:
1. Start your free trial today!
2. Boost sales with smart tools.
3. Unlock your business potential.
4. Get more clicks with our tools.
5. Grow your business now!
6. Save time and grow fast.
7. Drive more leads today.
8. Start reaching new customers.
9. The power of smart ads.
10.Try our app and see results.
11. Get your first month free!
12. Maximize your sales today.
13. Start advertising with us.
14. Take your business to new heights.
15. Results that speak for themselves.
Now for your 4 descriptions that should give a bit more information. Descriptions give you a bit more space (up to 90 characters) to highlight the benefits of your offer, build trust, and reinforce your CTA. Together, they help your ad stand out and convince users to click. Keep them benefit-focused:
1. Get smarter, faster ad results with our platform. Try it for free today.
2. Reach your target audience and increase sales using our powerful tools.
3. Try it free for 30 days and see how our solutions can boost your business.
4. Maximize your reach and results. Start growing your business now with ease.
Callout Extensions allow you to highlight unique aspects of your business. Keep these between 15 to 25 characters each. Here are 5 examples:
1. Free Trial for 30 Days
2. Instant Results, Guaranteed
3. No Hidden Fees Ever
4. Boost Sales in Minutes
5. Smart Ads, Big Impact
Price extensions allow you to display your pricing alongside your ad to make it more transparent. Here’s how you can structure them:
Number of price extensions is 3 with the following specs per set:
Ø Item Text: 25 Characters Max
Ø Price: Show the price of your product or service.
Ø Item Description: 25 Characters Max (Provide a quick description)
Ø Landing Page URL: Direct to your relevant product page.
1 Item Text: “Smart Ads Plan”
Price: $29.99/month
Item Description: “Boost leads & sales today”
Landing Page URL: www.example.com/smart-ads
2 Item Text: “Basic Plan”
Price: $19.99/month
Item Description: “Start growing your business”
Landing Page URL: www.example.com/basic-plan
3 Item Text: “Pro Ads Package”
Price: $49.99/month
Item Description: “Maximize your ad reach”
Landing Page URL: www.example.com/pro-ads
Sitelink extensions are a great way to guide users to specific pages on your website. Each sitelink should be clear and actionable.
i. Number of Sitelink Extensions:
Number of sitelink extensions is also 3 with the following set of specs:
Ø Item Text: 25 Characters Max
Ø Opening Description Text: 35 Characters Max
Ø Closing Description Text: 35 Characters Max
Ø Landing Page URL: Provide a link to the relevant page.
1 Item Text: “See Our Pricing”
Opening Description: “Explore our affordable plans”
Closing Description: “Start your free trial now”
Landing Page URL: www.example.com/pricing
2 Item Text: “Start Free Trial”
Opening Description: “Try it for free today”
Closing Description: “No credit card required”
Landing Page URL: www.example.com/free-trial
3 Item Text: “Learn More”
Opening Description: “Discover our unique features”
Closing Description: “Grow your business faster”
Landing Page URL: www.example.com/features
YouTube ads can be super engaging if done right, especially when paired with a clear CTA and smart Google Ads targeting. The key? Short, impactful videos that grab attention within the first few seconds.
You have only a few moments to connect with viewers before they skip, so your message needs to be clear, concise, and compelling from the start.
The best YouTube ads within Google Ads campaigns create curiosity, evoke emotion, or provide immediate value, all in a matter of seconds. It’s all about capturing attention fast, holding it, and leading your viewer to take action with a strong, visible CTA.
· Horizontal Video Size: 1900 x 1080 px (1 variation)
· Square Video Size: 1080 x 1080 px (1 variation)
· Vertical Video Size: 1080 x 1920 px (1 variation)
Best practice: The maximum file size for videos should be 500MB, with a recommended length of 10 to 59 seconds, as short-form videos tend to be more engaging.
Videos must be in MP4 format, and subtitles should always be included to enhance accessibility and viewer engagement.
Now that you know the sizes and formats, here are some best practices to make your ads work even better:
i. Use High-Quality Images: No blurry or pixelated visuals. Always choose high-resolution images and videos.
ii. Be Mobile-Friendly: Most users use mobile phones. Make sure your text is legible, and visuals are clear on smaller screens.
iii. Test Your Ads: Google Ads work best when you test multiple variations of your creative assets. Let Google’s machine learning figures out what works best.
iv. Clear Branding: Your brand should be visible and consistent across all assets.
v. Compelling CTAs: Always tell your audience what to do next. “Shop Now,” “Sign Up Today,” or “Learn More” — make it clear.
Creating high-performing Google Ads doesn’t have to be overwhelming. With the right creative assets, from compelling headlines and clear CTAs to well-designed videos and ad extensions, you can capture attention, drive clicks, and see real results.
As we move into 2025, success in Google Ads will come down to two things: strategy and creativity. Follow the specs, test your variations, and always focus on what matters most, connecting with your audience.
Ready to take your ads to the next level?
Haven’t read the full guide yet?
👉See here: The Complete Creative Asset Guide for Google Ads (PMax, Search & YouTube) – 2025 Edition.
Globalization has made the classrooms borderless; it has connected minds from all over the world and has allowed the students to learn from diverse cultures and ideas. The global education alliance has made the education process more dynamic and is preparing the students for the future where the learners need to think globally while keeping their local roots in mind.
"In an era of globalization, education is not just a local passport, it’s a global one."
(Gordon Brown, UN Special Envoy for Global Education)
This quote highlights the growing importance of international collaboration in education, reinforcing the value of global education alliance in preparing students to thrive in this interconnected world.
International collaborations in the academic sector help students to understand global cultures, help them connect with international students and professionals, promote innovation through diverse insights, and cross border cooperation, opens opportunities for students. Global education alliances provide students with access to a wide range of perspectives and industry practices.
This vision of global education alliance is clearly reflected in the recent international collaboration between UNESA’s Faculty of Language and Arts (DKV Program) and Identify Brand Deployment Agency, Canada.
"In an era of globalization, education is not just a local passport, it’s a global one."
(Gordon Brown, UN Special Envoy for Global Education)
This quote highlights the growing importance of international collaboration in education, reinforcing the value of global education alliance in preparing students to thrive in this interconnected world.
International collaborations in the academic sector help students to understand global cultures, help them connect with international students and professionals, promote innovation through diverse insights, and cross border cooperation, opens opportunities for students. Global education alliances provide students with access to a wide range of perspectives and industry practices.
This vision of global education alliance is clearly reflected in the recent international collaboration between UNESA’s Faculty of Language and Arts (DKV Program) and Identify Brand Deployment Agency, Canada.
This collaboration will open doors for joint research, internships, and cross-border creative projects. These opportunities will help students and faculty to engage in meaningful global collaboration, exchange ideas, and contribute to innovative design solutions with real-world impact.
This international collaboration is much more than a creative industry partnership. It represents a futuristic approach towards education that bridges academics with real world needs.
If we look from the perspective of students, it provides them with direct access to international professionals, real world practices, and exposure to global creativity standards. They gain knowledge about how design functions across different cultures, and they get knowledge about how innovation in visual communication is also bound to global relevance along with local context.
From the perspective of faculty and researchers, this international collaboration opens doors for collaborative research, enrichment of the curriculum, and allows them to interact with international peers.
This creative industry partnership is unique and powerful because it connects the highly evolving and innovative creative industry with the education sector. The importance of this partnership was emphasized by Dr. Syafi’ul Anam, Dean of the Faculty of Language and Arts at UNESA:
We hope this partnership opens new avenues for students to learn directly from global professional practices, enabling them to create design works that are both competitive and deeply rooted in Indonesian character.
This international collaboration is much more than a creative industry partnership. It represents a futuristic approach towards education that bridges academics with real world needs.
If we look from the perspective of students, it provides them with direct access to international professionals, real world practices, and exposure to global creativity standards. They gain knowledge about how design functions across different cultures, and they get knowledge about how innovation in visual communication is also bound to global relevance along with local context.
From the perspective of faculty and researchers, this international collaboration opens doors for collaborative research, enrichment of the curriculum, and allows them to interact with international peers.
This creative industry partnership is unique and powerful because it connects the highly evolving and innovative creative industry with the education sector. The importance of this partnership was emphasized by Dr. Syafi’ul Anam, Dean of the Faculty of Language and Arts at UNESA:
"We hope this partnership opens new avenues for students to learn directly from global professional practices, enabling them to create design works that are both competitive and deeply rooted in Indonesian character."
The world we live in is very fast paced and has truly become interconnected as we have heard throughout our lives that this world is a global village. And in this era, design is not just about creating appealing visuals; it has become more about solving problems across language, cultures and behavior of people. This makes this global education alliance between UNESA and Identify Brand Deployment Agency an important step and a futuristic approach in design education.
This international collaboration will help future designers to understand how design thinking is evolving on a global scale. Students will not just learn to use design tools; they will learn how to think critically about brand identity, cultural symbolism, user experience, and technological trends like AI in design workflows.
This initiative will also aspire the authorities to introduce changes in curriculum that will include the real-world challenges into the classrooms and will allow the students to work on them based on international market demands and in the longer run this would be beneficial as it will improve their local position in the world.
This international collaboration between UNESA’s Faculty of Language and Arts and Canada’s Identify Brand Deployment Agency is much more than a milestone; it is a signal toward building a new generation of creative professionals who can navigate and shape the global design landscape. This collaboration will serve as a bridge between academic learning and international industry practices. It empowers the students to grow culturally grounded and globally competitive.
This partnership has laid the groundwork for exciting opportunities ahead from joint research and global internships to creative knowledge exchange. It will help UNESA to grow its international presence, and this global education alliance will support its mission to equip students not just for today’s creative world, but for a future shaped by global connections and constant innovation.
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