August 13, 2025
Struggling to make your Google Search ads stand out in a crowded space?
The challenge with Search Ads is not just about being seen — it’s about being noticed by users who are actively searching for a solution.
With so many ads competing for attention, creating ads that convert can feel like a guessing game. But when done right, Search Ads can be your most powerful tool, driving high-intent traffic, delivering real results, and prompting action with strong CTAs.
The best thing about Search Ads is their intent-driven nature. Users who click on these ads are already looking for a solution to their problem, which makes them highly likely to convert.
In this section, we'll dive into the key creative assets you need to craft successful Search Ads, from headlines and descriptions to compelling CTAs. Let’s make sure your ads stand out and reach the right people at the right time!
Your main copy is the heart of your Search Ad. It’s what users read first and what drives them to take action. This includes two key elements: headlines and descriptions.
You need 15 short headlines, each one catchy and direct. Headlines should be short, attention-grabbing, and clearly communicate your value in 30 characters or less.
Here are some examples:
1. Start your free trial today!
2. Boost sales with smart tools.
3. Unlock your business potential.
4. Get more clicks with our tools.
5. Grow your business now!
6. Save time and grow fast.
7. Drive more leads today.
8. Start reaching new customers.
9. The power of smart ads.
10.Try our app and see results.
11. Get your first month free!
12. Maximize your sales today.
13. Start advertising with us.
14. Take your business to new heights.
15. Results that speak for themselves.
Now for your 4 descriptions that should give a bit more information. Descriptions give you a bit more space (up to 90 characters) to highlight the benefits of your offer, build trust, and reinforce your CTA. Together, they help your ad stand out and convince users to click. Keep them benefit-focused:
1. Get smarter, faster ad results with our platform. Try it for free today.
2. Reach your target audience and increase sales using our powerful tools.
3. Try it free for 30 days and see how our solutions can boost your business.
4. Maximize your reach and results. Start growing your business now with ease.
Callout Extensions allow you to highlight unique aspects of your business. Keep these between 15 to 25 characters each. Here are 5 examples:
1. Free Trial for 30 Days
2. Instant Results, Guaranteed
3. No Hidden Fees Ever
4. Boost Sales in Minutes
5. Smart Ads, Big Impact
Price extensions allow you to display your pricing alongside your ad to make it more transparent. Here’s how you can structure them:
Number of price extensions is 3 with the following specs per set:
Ø Item Text: 25 Characters Max
Ø Price: Show the price of your product or service.
Ø Item Description: 25 Characters Max (Provide a quick description)
Ø Landing Page URL: Direct to your relevant product page.
1 Item Text: “Smart Ads Plan”
Price: $29.99/month
Item Description: “Boost leads & sales today”
Landing Page URL: www.example.com/smart-ads
2 Item Text: “Basic Plan”
Price: $19.99/month
Item Description: “Start growing your business”
Landing Page URL: www.example.com/basic-plan
3 Item Text: “Pro Ads Package”
Price: $49.99/month
Item Description: “Maximize your ad reach”
Landing Page URL: www.example.com/pro-ads
Sitelink extensions are a great way to guide users to specific pages on your website. Each sitelink should be clear and actionable.
i. Number of Sitelink Extensions:
Number of sitelink extensions is also 3 with the following set of specs:
Ø Item Text: 25 Characters Max
Ø Opening Description Text: 35 Characters Max
Ø Closing Description Text: 35 Characters Max
Ø Landing Page URL: Provide a link to the relevant page.
1 Item Text: “See Our Pricing”
Opening Description: “Explore our affordable plans”
Closing Description: “Start your free trial now”
Landing Page URL: www.example.com/pricing
2 Item Text: “Start Free Trial”
Opening Description: “Try it for free today”
Closing Description: “No credit card required”
Landing Page URL: www.example.com/free-trial
3 Item Text: “Learn More”
Opening Description: “Discover our unique features”
Closing Description: “Grow your business faster”
Landing Page URL: www.example.com/features
YouTube ads can be super engaging if done right, especially when paired with a clear CTA and smart Google Ads targeting. The key? Short, impactful videos that grab attention within the first few seconds.
You have only a few moments to connect with viewers before they skip, so your message needs to be clear, concise, and compelling from the start.
The best YouTube ads within Google Ads campaigns create curiosity, evoke emotion, or provide immediate value, all in a matter of seconds. It’s all about capturing attention fast, holding it, and leading your viewer to take action with a strong, visible CTA.
· Horizontal Video Size: 1900 x 1080 px (1 variation)
· Square Video Size: 1080 x 1080 px (1 variation)
· Vertical Video Size: 1080 x 1920 px (1 variation)
Best practice: The maximum file size for videos should be 500MB, with a recommended length of 10 to 59 seconds, as short-form videos tend to be more engaging.
Videos must be in MP4 format, and subtitles should always be included to enhance accessibility and viewer engagement.
Now that you know the sizes and formats, here are some best practices to make your ads work even better:
i. Use High-Quality Images: No blurry or pixelated visuals. Always choose high-resolution images and videos.
ii. Be Mobile-Friendly: Most users use mobile phones. Make sure your text is legible, and visuals are clear on smaller screens.
iii. Test Your Ads: Google Ads work best when you test multiple variations of your creative assets. Let Google’s machine learning figures out what works best.
iv. Clear Branding: Your brand should be visible and consistent across all assets.
v. Compelling CTAs: Always tell your audience what to do next. “Shop Now,” “Sign Up Today,” or “Learn More” — make it clear.
Creating high-performing Google Ads doesn’t have to be overwhelming. With the right creative assets, from compelling headlines and clear CTAs to well-designed videos and ad extensions, you can capture attention, drive clicks, and see real results.
As we move into 2025, success in Google Ads will come down to two things: strategy and creativity. Follow the specs, test your variations, and always focus on what matters most, connecting with your audience.
Ready to take your ads to the next level?
Haven’t read the full guide yet?
👉See here: The Complete Creative Asset Guide for Google Ads (PMax, Search & YouTube) – 2025 Edition.
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